The tab for healthcare continues to rise for Americans. That, despite efforts to control costs. If you run a hospital, then you’re probably fairly aware of the figures: the National Health Expenditure (NHE) grew to about $3.3 trillion in 2016, says the Centers for Medicare & Medicaid Services (CMS).
Given those numbers, it’s now more important than ever for hospitals to find ways to cut down on costs while maximizing resources. If you’re at a loss, here are some of the ways you could watch over costs without compromising on patient care quality and service:
Be involved
Being involved can help. Participate in the discussion. Let your voice be heard. Engage in ongoing conversations. Rising costs along with the move to value-based care will hit your bottom line hard. Make sure the complications and issues that will inevitably spring up are properly addressed by joining the conversation. This will help guide the conversation and steer it in the right direction.
Be aware
Stay on top of changes in the market. With research intelligence firms that can provide you with the data you need, from payer market research to toolkits to make it easier for you to access market-specific information, you are well aware of the big picture. That’s essential for developing your plans, strategies and marketing campaigns to ensure there are no resources wasted.
Be ready to change
In the past, segmentation worked with broader categories. But if you want your hospital to stay competitive, you are going to need to examine current payer market research and align your strategies with the data. That is, tighter and better segmentation is having a huge impact on the bottom line.
Stop wasting your time with old segmentation models. Shift to a new model. That’s one way to maximize your resources while you cut down on unnecessary costs and spending.
